Solution Design and Policy Communication to Address Societal Challenges
Volledige vakbeschrijvingThis course provides in-depth insights on economic and social value creation activities of social entrepreneurs and enterprises across a number of sectors and societal challenges as global landscape developments (e.g. poverty alleviation, health and well-being, energy and resource use, sustainable production and consumption, and sustainable cities and communities). The course focuses on: (i) design thinking for social entrepreneurship; (ii) strategies of prominent social entrepreneurs; (iii) opportunities and limitations of social entrepreneurship within a system and (iv) effective communication. These four elements will be brought together in a skills-building exercise wherein students will make a case for systemic change (e.g. change in firm behaviour, change in public policy, change in governance etc.) in the form of a policy brief, pitch, and video. Additionally, the course emphasizes public policy communication and policy brief creation. The first week of the course will introduce the basics of design thinking methods for conceptualizing and implementing social projects. Students will learn how to identify the details of the design thinking method, how design thinking is related to innovation, when and where design thinking can/should be integrated in social entrepreneurship project design, and also recognize the limitations of design thinking. Next, the principles of communication design will be covered. Classical methods of persuasion will be explained to demonstrate how to create trust through understanding audience and purpose. Social media feedback loops and the importance of choosing the right tone and format for social media will be explained. Communication with corporates to cooperate (and generate contracts) will be explained. Finally, how effective communication impacts policy through shaping public perception of risk (rather than of policy) and sensitizing policy makers’ perception of public opinion will be discussed. The second week will cover the strategies of prominent social entrepreneurs, the societal challenges tackled, and the solution design deployed. For the purpose of this course, we consider the 17 Sustainable Development Goals as the global, societal challenges. Case studies on social enterprises and social entrepreneurs will be discussed to identify the systemic drivers of their emergence, the evolution of their solution design over time, the processes of their growth and their shortcomings. The psychological profiles typical of social entrepreneurs will also be analysed. The third week will focus on the opportunities and limitations of social entrepreneurship within a system in understanding how to address societal challenges. The opportunities presented by the evolving societal problems such as aging population, climate change, migrants, waste management, and new technologies for social entrepreneurship will be explored. Successful partnerships with private sector via CSR programs will be considered. Some prominent examples of how social enterprises/social entrepreneurs have grappled with large firms will be studied (e.g. success of activists like Dr. Vandana Shiva against Monsanto and Medicines Sans Frontieres against pharma majors in diffusing generic drug cocktails for HIV/AIDS patients). Finally, the power and limitations of large international social enterprises like Amnesty International, World Wild Life etc. vs. small ventures will be discussed. The fourth week will focus on the preparation of a written brief analysing a policy, making the argument for change, and proposing a solution design for change.; a pitch for change in a particular routine, activity, product, service, or technology; and a video making a case for social entrepreneurship through identifying the need for change and a solution design for change During the course, experienced working professionals in science and policy communication will be invited for skills-building. Students will acquire oral and written policy communication skills, in-depth understanding of policy experiments to solve global challenges, and application of design thinking to public policy.
Doelstellingen van dit vakAfter this course, students should be able to ● Apply the central concepts of design thinking to tackle a societal challenge. ● Provide examples to explain the design thinking based methodology has succeeded when quantitative data could not be gathered or could not be integrated. ● Provide examples to illustrate how design thinking based methodology integrates observations of typical and atypical users, externalities generated and non-economic responses such as emotional one to design successful solutions. ● Explain how design thinking methodology is different from more traditional ways of evidence- and theory-based public policy ● Create effective argument and theory of change to address a societal challenge in the form of a policy brief, pitch and video.
11 mei 2020
7 jun 2020
Taal van de opleiding:Engels
- S.V. Ramani
Evaluatiemethoden:Assignment, Participation, Presentation
Trefwoorden:Design Thinking, Communication Design, Dutch and European public policy, Evaluation of opportunities and impact