Behavioral Insights for Policy Design in Risky and Vulnerable Situations
Volledige vakbeschrijvingRisk communication appears as a relatively new discipline within risk analysis. It has emerged from the risk perception studies developed from the 1970s onwards. In only few decades risk communication theory has contributed strong evidence about what sort of risk communication works best, for example two-way (Fischhoff 1995), proactive (Löfstedt 2005) and non-persuasive (Fischhoff 2007) communications. Unlike risk assessment and crisis management most Government and Industries have yet to take this new science on board. Many practices are lagging behind the state of the art. Yet, the need for adaptation has become critical due to mounting pressures to share decision-making with NGOs and to open government to more transparency. In that sense risk communication may be described as the last frontier of risk analysis.
Doelstellingen van dit vakThe course aims to advance the knowledge about risk communication, arguably a crucial but neglected and misunderstood aspect of risk analysis. The first part of the course will focus on assimilating the critical lessons brought by forty years of risk communication science. The second part of the course will situate these lessons in the context of the current trends towards more participative, open and transparent risk governance. A key objective of the course will be to allow students to envisage risk communication strategies that strengthen rather than undermine risk analysis. Students will be confronted to situations where the changing nature of power relationships requires effective risk communication. The specific issues of Climate Change and Global Health issues – especially pandemics- will be taken as focal examples.
Aanbevolen literatuurArvai, J. and Rivers III, L. (2014) Effective Risk Communication, London and New York: Earthscan from Routledge Course reader
11 mei 2020
5 jun 2020
Taal van de opleiding:Engels
Onderwijsmethode:Assignment(s), Lecture(s), Presentation(s), Training(s)
Evaluatiemethoden:Assignment, Attendance, Final paper, Participation, Presentation
Trefwoorden:Risk Communication; Decision-making; Behavior; Trust; Transparency; Participation