International Business Research
IBR focuses on the methodological and scientific aspects of business research. Our experience has taught us that when you start in our program as IBR student, in many cases you do not think of yourself as a mathematical master-mind. If that is so, then here is the good news: this course has been developed particularly for you because we realize that you and your fellow-students will constitute the larger part of the next generation of managers and executives. To become a good decision-maker it is important to learn how data can be analyzed and how appropriate data analysis can be performed and the outcomes of it interpreted correctly. Our goal is to make research relevant for you, because it is you who will be the heart and health of the organization you will own or work for and carry responsibility as future manager, executive, and decision maker.
Doelstellingen van dit vak
IBR students will be acquainted with the relevancy of the scientific approach to business research and investigation. The course will discuss 1) the pillars of scientific research, including objectivity, reliability, testability, replicability, and external validity; 2) the deductive and inductive approaches to business research; 3) identifying an investigative problem and defining the research problem; and 4) the design of a theoretical framework and hypothesis development. Moreover, IBR student will be provided with a thorough training of working with, interpreting and testing data using the computer package SPSS®.
Previous courses in research methods and qualitative as well as quantitative methods at the Bachelor level are helpful.
Course workload is demanding. Exchange students need to have obtained a Bachelor degree in business.
An advanced level of English.
- Business Research Methods and Statistics Using SPSS (2008)
Authors: Robert B. Burns and Richard A. Burns
SAGE Publications Ltd