Why do we love to eat chocolate?

Chocolate is the most widely eaten candy in the world. What makes it so irresistible?

Professor of neuropsychology Rob Markus explains in AD (in Dutch) the importance of orosensory sensation. That term stands for the feeling in your mouth you get when you take a bite, including the smell and taste. "The blissful sweet smell, the soft substance and the melting effect; it looks like this makes you happy and can't wait to take a second cube."

According to Remco Havermans, associate professor of Youth Nutrition and Health, chocolate is the most delicious thing there is. But why is that so? In this podcast from the University of the Netherlands (in Dutch), he explains the three biological phenomena that play a role.