Nancy Bocken is Professor and research coordinator at Lund University, IIIEE in Sustainable Business Management and Practice, and Associate Professor at TU Delft Industrial Design Engineering. She is also Fellow at the Cambridge Institute for Sustainability Leadership (CISL).
Her research revolves around sustainable business models, on which she has published widely, and on which she regularly advises practitioners and policy makers. She co-founded HOMIE, a spin-off from TU Delft, which aims to significantly reduce the environmental impact associated with domestic appliances, by offering appliances on a pay-per-use basis. Her latest work focuses on business model experimentation for sustainability.
At Maastricht University, she supervises the PhD of Myrthe Velter, who focuses her research on 'shared value creation and business model innovation for sustainability’.