eLab Business Case I
Full course descriptionThe business case in hand addresses typical data sets for ranking e.g. ranking of products, services, universities, journals, etc. Students will receive access to the contemporary data environments provided and maintained by IDS. The data sets are massive and reach. The students are asked to rank a set of items by arranging the items according to the customer preferences and/or sentiment.
Formative assessment: Feedback during the tutorial sessions, feedback on presentations
Summative assessment: Individual report
Instructional approach: Lecture and tutorials
Course objectives* Students can extract information from third-party databases containing secondary firm data.
* Students can perform basic descriptive and visual analysis on extracted data.
* Students can perform cross-sectional and dynamic analyses regarding firms' marketing and financial performance.