Retailing and the Supply Chain
Full course descriptionRoughly, the course is split up in two main parts: “Strategic Decisions” and “Operations Decisions”. The first part addresses decisions with a long-term impact on the retailer’s success whereas the second part deals with the more tactical operations activities. In the part on strategic decisions, we study, in particular, multichannel retailing and store location decisions. In the part on operations decisions, we cover, assortment and inventory decisions, shelf space management, and finally price setting and price promotion.
Course objectivesRetailers take up an extremely important position in the supply chain as they are the final business that links manufacturers to end-consumers. Retailing is where supply meets consumers’ needs, wants and whims in the most literal way. Therefore, dealing with retailing as just another link in the supply chain is an oversimplification.
This course addresses strategic and operations decisions with which retailers are confronted. Students will train their managerial and quantitative skills necessary to optimize these decisions. Throughout the course, we go beyond a sterile conceptualisation of demand and discuss in detail how a retailer’s decisions affect the end-consumer. Although most of the studied principles have wide applicability, our primary focus is on food and general merchandise retailers.
PrerequisitesTRANSITIONAL REGULATION (EBC4014):
Only for students who started one of the following programmes/specialisations prior to academic year 2020/21:
* Master Business Research - No specialisation (Note: only if you are taking "Supply Chain Management" disciplinary courses!)
* Master International Business - Supply Chain Management
Education + Exam/Resit
NOTE: You may replace this course with EBC4268