Smart Service Management
Full course description"Smart Service Management" deals with the managerial aspects of designing and developing new smart services. Complementary to the course “Service Design”, which focuses on the customer perspectives in developing new services, this course takes an internal perspective studying the organization creating the service. Specifically, we review strategic, organizational, and operational aspects of new service development.
Assessment methods: assignment, facilitation, final paper, participation
Course objectivesUpon successful completion of this course, students will be able to:
* devise suitable strategic plans when developing new smart service;
* design an appropriate organizational configuration for implementing new smart services;
* take into account human resource considerations when designing and executing new services.
Recommended reading* Nagle, Thomas T., and Georg Mu?ller. The strategy and tactics of pricing: A guide to growing more profitably. 6th Edition, Routledge, 2018.
* Selected scientific research