Lobbying in the EU
Full course description
The third module of the Master in European Public Affairs deals with the phenomenon of lobbying in the system of European governance. In the theoretical part, students explore on a conceptual level the relationship between EU institutions and lobbying organizations, and learn to identify the main venues for lobby influence in the system. The practical part of the module deals with some of the most important skills, tools and methods needed to perform on the Brussels lobbying scene. Students explore policy papers and policy briefs as tools to communicate policy-relevant information and thus to influence decision making; get introduced to the basics of online communications, and particularly social media, in the practice of public affairs in the EU; and, finally, they learn how to develop and implement a comprehensive lobbying strategy in Brussels.
This module aims to familiarize students with the theoretical and practical inns and outs of lobbying in the EU and trains students in developing their own public affairs pitch.
Only accessible for selected EPA students
Culpepper, P. D. (2010). Quiet politics and business power: Corporate control in Europe and Japan. Cambridge University Press.
De Bruycker, I., & McLoughlin, A. The public affairs plan: Seven steps to success rooted in science and practice. Journal of Public Affairs, e2567
Klüver, H. (2013). Lobbying in the European Union: interest groups, lobbying coalitions, and policy change. Oxford University Press.