Bachelor's Thesis Major Marketing
Full course description
The BSc thesis will start with an opening lecture in the first week of the semester. This opening lecture provides general guidelines for the thesis and will introduce the different topics among which students can choose.
The students work on their BSc thesis simultaneously with their courses as a floating skill in so-called BSc thesis circles. The BSc thesis circles will take place during period 1 and 2 (or 4 and 5 respectively). Period 3 (period 6 respectively) will be used to write up the final report.
The BSc thesis is an individual assignment and serves as a concluding assignment of your Bachelor study. The aim of the BSc Thesis is to demonstrate your mastery of domain of study in an assignment that integrates your acquired knowledge and skills.
The BSc thesis is an essay of 4500-5000 words based on scientific articles.
The courses related to the topic of your bachelor thesis
The literature for the BSc thesis is determined jointly by student and supervisor