School of Business and Economics
Business Plan
Full course description
The aim of this skills training is to give students the opportunity to integrate the knowledge they have mastered. One of the ways to accomplish such integration is by letting students write a business plan. All aspects of a business administration study program are to be used in such a plan. The writing of the business plan starts with an analysis of the company, the products and its competitive environment. This is followed by market research and analysis, and the design of a marketing plan. The goal of this effort is to identify target markets and the current market position. Based on the results of these studies and the type of activities of the firm, the plans for research and development and manufacturing should be designed. These plans have implications for the management and the internal organisation of the company. The financial consequences are the bottom line of the business plan.Course objectives
Students will learn to apply their knowledge (gathered within the domains of strategy, organisation, marketing and finance) to a specific entrepreneurial case-study.Prerequisites
Knowledge of bachelor courses in marketing, organisation studies, strategy and finance.An advanced level of English
Recommended reading
Barringer, B.R. (2015), Preparing effective business plans: an entrepreneurial approach. Global edition. Pearson. ISBN-10: 1292059338ISBN-13: 9781292059334
EBS2015
Period 6
6 Jun 2022
1 Jul 2022
ECTS credits:
4.0Instruction language:
EnglishCoordinator:
- R.P.M.G. Broersma
Teaching methods:
Assignment(s), Presentation(s), Work in subgroupsAssessment methods:
Final paper