Entrepreneurial Management in Healthcare
Full course description
The healthcare sector struggles with financial and quality demands and finds it difficult to respond to these changing societal demands. It seems that the health sector could benefit from entrepreneurial management: it is not only important to do the things right but also to do the right things. It is becoming increasingly important for Health Service Organisations (HSOs) and Health Professionals (HPs) to combine the efficient utilization of skills and resources with an effective advancement of new services to address emergent or future needs. For this, HPs and HSOs need (1) entrepreneurial capabilities to develop value propositions, and (2) organisational and managerial capabilities to develop these into sustainable endeavours.
To acquire both capacities, the module focuses on stimulating students to understand and develop both in the context of healthcare. In the first part of the course, students work on their entrepreneurial capacities; in the second part of the course, students work on their organisational and managerial capacities. Cognition is built by introducing students to theories, concepts and approaches related to both capacities. Working on two projects develops their skills and spirit. The “value proposition project” is about designing and presenting a healthcare related value proposition. The “organisation and management project” is about crafting and presenting a related development plan. Competition and gamification is used to enhance the realism of both practical projects.
Knowledge and insight
The students acquire knowledge and understanding about:
- The concept of entrepreneurship;
- Organisational and managerial theory.
Application of knowledge and insight
After this module the students are able to:
- Analyse needs and opportunities for creating added value;
- Analyse health services organizations;
- Apply entrepreneurial, organisational and managerial knowledge;
- Design a healthcare related value proposition;
- Design an organisational and managerial plan.
After this module the students:
- Have a critical attitude on entrepreneurial management and organizations in healthcare;
- Can link theory and practice with respect to entrepreneurial, organisational, managerial capacities (cf. “knowledge and insight”).
After this module the students can express knowledge and insight in:
- Writing and oral communication;
- Working in a team and project setting.
The student has the skills to:
- Gather relevant information;
- Recognize the challenges of entrepreneurial behaviour and spirit in healthcare;
- Recognize the challenges of organizing and managing value in healthcare.
Selected chapters from different textbooks are used:
- Osterwalder A, Pigneur Y (2010). Business Model Generation. A handbook for Visionaries, Game Changers, and Challengers. Hoboken (NJ), John Wiley & Sons.
- Osterwalder A et al (2014). Value Proposition Design: How to Create Products and Services Customers Want. Hoboken (NJ), John Wiley & Sons.
- Entrepreneurial management (in progress)
- Organisation and management (in progress)
In addition, an e-reader is used containing a selection of scientific articles and a selection of textbooks not available in the University Library Maastricht.
All literature used in this module is in English.