Full course descriptionThe advent of new and powerful digital technologies, platforms and infrastructures has significantly transformed innovation and entrepreneurship. Digital technologies not only open up new opportunities for innovators and entrepreneurs but also have a broader impact on value creation and capture. More recently, technologies such as Artificial Intelligence, Robotics, Blockchain, and Quantum Computing are rapidly changing markets, and they promise to remain a core part of novel start-ups for some time to come. Learning the skills necessary to emerge in such new technologies and place them in an entrepreneurial context will be useful.
This course focuses on four contemporary technologies: Artificial Intelligence, Robotics, Blockchain, and Quantum Computing. You will receive a hands-on introduction to these technologies, consider business implications, and transform them into digital business ideas. In a problem-based learning environment, you quickly learn about a technology of your choice and strengthen your ability to develop an entrepreneurial strategy. You will develop a business model, analyse technical feasibilities and the innovation hub with which you plan to engage, identify a target market and customers, , and define a path to commercialisation that ultimately delivers value considering potential societal issues.
Course objectivesPrimary objective: Understand how technological innovations transform current markets and create new markets through digitally powered start-up.
1. Develop a basic understanding of contemporary and emerging "deep technologies",
2. Explore new technologies in the context of digital markets and digital business models,
3. Apply the acquired knowledge to a business idea.