Making Your Own Online Presence
Full course description
In today’s digital society, your online presence is a key part of your public identity. As soon as you search the Web, post on social media, sign up for a service, and blog about a recent experience, you start shaping your online identity and establishing a digital footprint that becomes your online personal brand. This course introduces you to the basics of analysing, reflecting on, and managing your digital identity. You will explore the benefits and downsides of having an online presence and you will develop skills, knowledge, and strategies for curating it. For example, you will analyse your ‘digital self’ by investigating how much information is publicly accessible. Based on this, we will discuss ways to shape your online identity and develop a professional presence. You will do this by learning how to design and structure an online portfolio using the blogging platform WordPress as well as how to write for an online audience. During the course, we will discuss both design and content aspects, including navigation, searchability, multimedia, and the integration of social media presences. The design and the content of the blog will be used as the basis for the assessment of this course. This blog will also be used throughout the BA programme since blog posts will be assigned on topics covered during the various courses. After completing the programme, you will have developed your own professional online profile which can be used when you apply for jobs or for further studies.
At the end of this course, you will be able to:
- Demonstrate a basic understanding of how identities are constructed online;
- Be able to reflect on and manage your ‘digital self’;
- Use blog writing to effectively communicate and reflect upon your practice’;
- Use the content management system (CMS) platform ‘WordPress’ to design your own online presence and demonstrate a basic understanding of CMS functions for website development.
- Dijck, J. van (2013). “You have one identity”: Performing the self on Facebook and LinkedIn., Media, Culture & Society, 35(2), 199–215. https://doi.org/10.1177/0163443712468605
- Kirkup, G. (2010). Academic blogging: academic practice and academic identity. London Review of Education, 8(1), 75-84
- Marshall, K. (2015, January 5). How to curate your digital identity as an academic. The Chronicle of Higher Education. Retrieved from https://www.chronicle.com/article/How-to-Curate-Your-Digital/151001
- K. Papadopoulos