Full course descriptionThe aim of this skills training is to give students the opportunity to integrate the knowledge they have mastered. One of the ways to accomplish such integration is by letting students write a business plan. All aspects of a business administration study program are to be used in such a plan. The writing of the business plan starts with an analysis of the company, the products and its competitive environment. This is followed by market research and analysis, and the design of a marketing plan. The goal of this effort is to identify target markets and the current market position. Based on the results of these studies and the type of activities of the firm, the plans for research and development and manufacturing should be designed. These plans have implications for the management and the internal organisation of the company. The financial consequences are the bottom line of the business plan.
Course objectivesStudents will learn to apply their knowledge (gathered within the domains of strategy, organisation, marketing and finance) to a specific entrepreneurial case-study.
PrerequisitesKnowledge of bachelor courses in marketing, organisation studies, strategy and finance.
An advanced level of English
Recommended readingBarringer, B.R. (2015), Preparing effective business plans: an entrepreneurial approach. Global edition. Pearson. ISBN-10: 1292059338
7 Jun 2021
2 Jul 2021
- R.P.M.G. Broersma
Teaching methods:Assignment(s), Presentation(s), Work in subgroups
Assessment methods:Final paper