Market Research in Emerging Markets
Full course descriptionStudents will perform market research for local companies interested in selling their products and services in emerging markets. This will be done in small groups with each group being assigned a specific emerging economy/market.
Course objectivesThe primary goal of this course is for students to gain knowledge and experience about how local companies can market their products and services in emerging markets.
PrerequisitesCompleted all first year courses in either the International Business bachelor or in the Economics and Business Economics bachelor.
Students within Emerging Markets specialisation only