Artificial Intelligence and Strategic Management
Full course description
Currently companies launch thousands of new products. Many firms consider innovation the lifeblood of their business although failure rates of up to 80% are not uncommon. In this course we study what strategic management decisions companies should take to successfully develop products and bring them to the market. Specifically, we discuss the role of artificial intelligence in decision-making (including the role of big data, machine learning, new developments) and how this can assist companies to translate customers’ needs into product concepts, and how they can produce and supply the new products in a cost-efficient yet customer-oriented manner.
Offered as of academic year 2020-2021