Culture and Economy 2
Full course description
The second part of this elective will allow students to gain a deeper understanding of art markets, creative cities and cultural policy. Next to new and extended theoretical perspectives on these three domains, we will work with case studies, examples and field trips to illustrate current debates, practices, developments and controversies. In particular, we will examine urban, policy and art market challenges that relate to globalization and environmental sustainability. Real-life cases regarding culture and urban development, the re-use of (industrial) heritage or the expansion of specific talent-based creative industries (such as fashion) will be discussed in class. This also includes the work on a project related to art markets or creative cities. Students will choose between two projects that seek to tackle a contemporary challenge in art markets or creative urbanism. In the end of the course, students will hold group presentations on their projects, and critically reflect on their projects via an individually written commentary.
To gain a deeper knowledge of contemporary creative urbanism, we will discuss urban re-development tools such as urban branding, starchitecture, street art/public art, as well as eco-projects and experiments in contemporary urban environments. Through theory and collective debate, we will examine how these strategies shape social inclusion/equality, economic development and environmental sustainability in cities. Moreover, we will examine how urban artists, cultural entrepreneurs, activists and policymakers are understanding and trying to influence these processes.
With regard to art markets, students will develop their knowledge and understanding of the interrelated network of relationships between the players and institutions in the art market, with an emphasis on the changing role and positioning of players due to technological innovation and the Internet. They will spend time in the field to establish contacts with art market players, and they will discuss how the possibility to participate in an online market has resulted in the creation of a number of new trading platforms. There will also be a visit to The European Fine Art Fair (TEFAF).
Job profile: culture marketing, cultural economics, art market, creative cities, cultural management, cultural and creative industries, cultural policy, etc.
At the end of the course, you will be able to:
- identify and critically discuss key strategies and developments in contemporary art markets, creative urbanism and cultural policy; and differentiate between the relevant stakeholders, actors and factors in these domains;
- use relevant literature and theories in order to understand and discuss the relationship between culture and economy in the context of post-industrial restructuring, national and municipal policymaking, international finance and investment, as well as sustainable development;
- identify and critically discuss economic and environmental challenges that art markets and creative cities/creative industries currently face;
- translate your critical reflections on the current state and challenges of art markets, creative cities or cultural policy into informed strategies and advice for actors and stakeholders in these fields;
- professionally present your strategies and advice for actors and stakeholders in these fields;
- critically comment and reflect on current strategies and decisions in the fields of art markets, creative urbanism and cultural policy in the format of academic writing (using the theories and concepts you have acquired in this course)
There are no pre-requisites for this module.
To be announced