Prof Dr Martin Wetzels (M.G.M.)
Prof. Dr. Martin Wetzels is Full Professor in Marketing and Supply Chain Research in the Department of Marketing and Supply Chain Management, School of Business and Economics, Maastricht University. He currently serves as Research Theme Leader for the Research Theme Data-Driven Decision Making (D3M) at the School of Business and Economics (https://www.maastrichtuniversity.nl/research/data-driven-decision-making).
He obtained his PhD titled Service Quality in Customer-Employee Relationships: An Empirical Study in the After-Sales Services Context from Maastricht University in 1998. His PhD was awarded with the European Foundation of Quality Management (EFQM) Doctoral Thesis Award and “SNS bank-Limburgprijs” for Best Doctoral Thesis at Maastricht University (Rijksuniversiteit Limburg).
His research focuses on services marketing and management, marketing research and big data analytics, digital marketing (internet, mobile and social media), innovation management, relationship management and supply chain management.
He has published over 90 articles in leading international journals in the fields of marketing, innovation management and information systems, such as, MIS Quarterly, Journal of Marketing, Management Science, Journal of Operations Management, Journal of Consumer Research, Accounting, Organizations and Society, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Long Range Planning, Industrial Marketing Management, Journal of Product Innovation Management, Journal of Consumer Psychology, Journal of Management Studies, Journal of Business Research, Psychology and Marketing, Marketing Letters, European Journal of Marketing, and International Journal of Research in Marketing.
He has made more than 130 contributions to conferences. The majority of the studies were conducted in close cooperation with business and industry. His work has been cited over 17500 times based on Google Scholar (https://scholar.google.de/citations?user=x3L7H_wAAAAJ&hl=en&oi=ao) and obtained a h-index of 52 and a g-index of 132 (i10-index: 103). He has supervised more than twenty-five PhD candidates to completion. He serves on the editorial review board of 10 leading, international journals and actively reviews for numerous international journals. He held visiting positions at City University, London, Newcastle University (UK), University of Innsbruck, University of Western Australia, Chinese University of Hong Hong, Macquarie University (Sydney) and he is currently Adjunct Professor in Marketing at the University of Waikato, Hamilton (New Zealand) and Visiting Distinguished Professor of Marketing at Aalto University, Helsinki (Finland). Finally, he has chaired a number of international conferences, such as IPSERA and SERVSIG.
Professional career history
2006- : Professor in Marketing and Supply Chain Research, Department of Marketing and Supply Chain Management, School of Business and Economics, Maastricht University.
2001-2006: Professor in Marketing, Department of Accounting, Finance and Marketing, Faculty of Technology Management, Eindhoven University of Technology.
2000-2001: Associate Professor, Department of Marketing and Marketing Research, School of Business and Economics, Maastricht University.
1998-2000: Assistant Professor, Department of Marketing and Marketing Research, School of Business and Economics, Maastricht University.
1994-1998: PhD Candidate, Department of Marketing and Marketing Research, School of Business and Economics, Maastricht University.
1993-1994: Lecturer, Department of Marketing and Marketing Research, School of Business and Economics, Maastricht University.