Master

Strategic Marketing

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.

87% of students recommend this programme

Elsevier Best Studies 2017

Innovative teaching at the School of Business and Economics

'Triple Crown' accreditation from AASCB, AMBA, EQUIS

UM is the 6th best young university in the world

Times Higher Education '200 Under 50' 2017

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    • Photo by Maastricht University School of Business and Economics

      Welcome! Feel free to interact with us about the new master’s programme Economics and Strategy in Emerging Markets.

      4 days 1 hour ago
    • Photo by Maastricht University School of Business and Economics

      Party peeps, last chance to get your Winterball tickets.
      Suit up, put on your fanciest dress & join us tonight at the Rebelle for this year’s Great Winterball!

      Tickets can be bought at the SBE office (F0.01)

      4 days 5 hours ago
    • Photo by Maastricht University School of Business and Economics

      "Living and studying in Maastricht has been simply incredible and a complete contrast to my life in Sydney, Australia. It is such a beautiful and international town, many students and such a friendly environment. I love cycling to class and experiencing a new learning system (Problem Based Learning).
      I like the concept of having fewer lectures and get the chance to work with fellow students on ideas and cases in a small class. Maastricht is unique being on the border of both Germany and Belgium, perfect place for traveling! Last weekend I was in England, next I'll be in the Czech Republic! One of the best times of my life to date!"
      --
      Laura | Exchange Student
      #humansofsbe
      #WeekIntlStudent

      4 days 9 hours ago