Master

Strategic Marketing

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.

87% of students recommend this programme

Elsevier Best Studies 2017

Innovative teaching at the School of Business and Economics

'Triple Crown' accreditation from AASCB, AMBA, EQUIS

UM is the 6th best young university in the world

Times Higher Education '200 Under 50' 2017

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    • Photo by Maastricht University School of Business and Economics

      Do you want to kick start your career or you want to make a radical change in your professional future?

      This events helps recent graduates and master's students to get a clear image on what you can and what you want. During the evening the coaches, who have been active on the labour market for some time and are also Maastricht University alumni, guide the conversation to help you set the next step in your career.

      1 day 15 hours ago
    • Photo by Maastricht University School of Business and Economics

      What is the 'likelihoodie' of you buying SBE merchandise on 23 February? Ladies and Gentlemen, keep an eye on our Facebook Page next week for an online tutorial from the one and only QM Jedi, you probably know who we are talking about. Do not miss it out, it's a piece of cake!
      - SCOPE Maastricht

      2 days 15 hours ago
    • Photo by Maastricht University School of Business and Economics

      Are you ready to take your student life to the next step? Do you want to be more involved at our faculty and help us create value for our members and beyond? Are you ready to become active? Then sign up via https://scope-maastricht.nl/events/active-member-sign-up-2018 before tomorrow at 12pm!

      3 days 15 hours ago