Why this programme?
Marketing-Finance is unique and combines the marketing and finance disciplines into a single programme. By doing that, you will learn about multiple sides of the business milieu, from financial decision-making, financial product development, the psychology of the (sometimes) irrational consumer, and marketing and how they all interact and add to the financial bottom-line. Acquiring such a holistic view teaches you the language, methodology, and thinking of marketing and finance and therefore prepares you for a boundary spanning role between marketing and finance.
You will also benefit from the outstanding academic and teaching resources available at two departments (Marketing and Finance) of the School of Business and Economics. Both departments host multiple experts on consumer financial decision-making, behavioural and traditional finance, consumer psychology and behaviour, and marketing that contribute to the Marketing-Finance programme. Moreover, the programme not only encourages but strongly integrates experiences with practise and businesses by including guest lectures, workshops, and real-life cases and projects into the courses.
You should be looking for an interdisciplinary programme. Marketing-Finance has been designed for people seeking a comprehensive business background, bringing together both the quantitative aspects of the finance discipline and the emotional and psychological aspects of the marketing discipline. You should be a critical thinker, willing and happy to leave the traditional paths of both marketing and finance, and ready for a challenging learning experience. You should be interested in how organisations create value for their stakeholders, from launching a successful financial product to why and how people make certain financial decisions. Ideally you should have some prior knowledge of marketing or finance, but this is not essential to be successful in the programme.