Throwback Tongersestraat Thursday, this time a print of a picture taken more or less 100 years ago 📸
Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.
The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.
The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
In the support section, you can find out more about practical matters and UM regulations, such as: