Strategic Management, Leadership and Organisational Change in Healthcare

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  Healthcare has become very dynamic and competitive. In order to survive and prosper, it becomes increasingly important for healthcare providers to employ carefully designed strategies, to demonstrate leadership and to embrace the need for organisational change. Not all providers are aware of this, to their detriment. 

Daan Westra, PhD, course coordinator

Course information

In healthcare nowadays multiple public and private organisations operate in an increasingly competitive and complex environment. Important players creating a value chain are hospitals, GPs, pharmaceutical companies, but also governmental agencies, health insurance companies, national and international regulatory bodies, NGOs and donor foundations. In order to survive and prosper in this dynamic and sometimes hostile environment, organisations must ensure their competitive advantage, while pursuing the overall common objective to deliver high quality, cost-effective healthcare. By considering strategic management, leadership and organisational change, this course will enable you to understand how healthcare providers can gain competitive advantage by employing and adopting different strategies, leadership styles and change management appoaches.

Particular attention will be given to inter-organisational and cooperative strategies. Moving towards the organisational inner core, the course will also consider how effective leadership is necessary to guide organisational members towards successful strategy creation and implementation. Furthermore, strategic perspectives and appropriate leadership will converge as fundamental underpinnings of organisational change.

This course offers a choice between three training projects. Each project is connected to one of the three core topics. The theory, methods, cases and models presented in this course are derived from and applicable to various countries. Hence the course is internationally oriented.


  • To study the main theories and seminal literature on strategic management, organisational change and leadership.
  • To gain skills to analyse managerial problems, organisation change issues and problems with leadership and to provide relevant solutions.
  • To apply theoretical knowledge or different interventional strategies to actual managerial problems, organisation change issues and problems with leadership.
  • To identify barriers to effective organisational change, strategic management and leadership and outline strategies to overcome them.
  • To gain the ability to act as advisors, advocates, change agents and/or (opinion) leaders when managing strategic choices and organisational change.


Participants in this course are healthcare managers, consultants, medical doctors and graduates from universities and universities of applied sciences who wish to enhance their knowledge and skills regarding strategic management, leadership and change management in order to deal with the challenges of the competitive environment of healthcare organisations.

Teaching methods 

Problem-Based Learning, team assignments, lectures, tutorial group meetings, training and project work (study teams). Examination consists of an individual test and a group paper.

Teaching staff

The teaching staff of the course consists of experts on business, management and leadership from Maastricht University.

Admission requirement

  • Bachelor’s or Master’s degree or an equivalent
  • Sufficient English skills

Upon completion of the course you will receive a certificate.
Upon successful completion you will also receive a list of grades.


Sign up by filling in one of the forms below:

Course fee
€ 1752,- for the academic year 2016-2017

    Start: 10 February 2017
    End: 7 April 2017

    Application deadline 
    20 December 2016

    Language of instruction
    Language of instruction is English.


    Locations for the classes are at Maastricht University, Faculty of Health, Medicine and Life Sciences.

    More information
    Daan Westra, PhD (course coordinator)
    Department of Health Services Research
    Faculty of Health, Medicine and Life Sciences
    Maastricht University
    Phone: + 31 43 3881553
    E-mail: d.westra[at]maastrichtuniversity[dot]nl