C. Goukens
Publications
Core publications:
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Klesse, A. K., Levav, J., & Goukens, C. (2015). The effect of preference expression modality on self-control. Journal of Consumer Research, 42(4), 535-550. https://doi.org/10.1093/jcr/ucv043
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Giesen, J. C. A. H., Geyskens, K., Goukens, C., & Havermans, R. C. (2013). Changing the default. How to promote healthier food choices. 475-475. Abstract from The 37th Annual Meeting of the British Feeding and Drinking Group. https://doi.org/10.1016/j.appet.2013.06.026
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Klesse, A. K., Goukens, C., Geyskens, K., & de Ruyter, J. C. (2012). Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies. International Journal of Research in Marketing, 29(4), 355-362. https://doi.org/10.1016/j.ijresmar.2012.06.003
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Belei-Bisping, N. V. T., Geyskens, K., Goukens, C., Ramanathan, S., & Lemmink, J. G. A. M. (2012). The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthy indulgences. Journal of Marketing Research, 49(6), 900-909. https://doi.org/10.1509/jmr.10.0155
Most recent publications:
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Goukens, C., & Klesse, A. K. (2022). Internal and external forces that prevent (vs. Facilitate) healthy eating: Review and outlook within consumer Psychology. Current Opinion in Psychology, 46, 101328. https://doi.org/10.1016/j.copsyc.2022.101328
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Van der Heijden, K., Festjens, A., Goukens, C., & Meyvis, T. (2022). A guaranteed immediate payout reduces impatience of financially constrained individuals. Proceedings of the National Academy of Sciences of the United States of America, 119(3), [e2108832119]. https://doi.org/10.1073/pnas.2108832119
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Schumacher, A., Goukens, C., & Geyskens, K. (2021). Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships. International Journal of Research in Marketing, 38(3), 715-731. https://doi.org/10.1016/j.ijresmar.2020.10.008
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van der Heijden, K., Festjens, A., & Goukens, C. (2021). On the bright side: The influence of brightness on overall taste intensity perception. Food Quality and Preference, 88, [104099]. https://doi.org/10.1016/j.foodqual.2020.104099
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De Backer , C., Teunissen, L., Cuykx, I., Decorte, P., Pabian, S., Gerritsen, S., Matthys, C., Al Sabbah, H., Van Royen, K., & Corona Cooking Survey Study Group (2021). An evaluation of the COVID-19 pandemic and perceived social distancing policies in relation to planning, selecting, and preparing healthy meals: An observational study in 38 countries worldwide. Frontiers in nutrition, 7, [621726]. https://doi.org/10.3389/fnut.2020.621726
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Schumacher, A., Goukens, C., & Geyskens, K. (2020). Surprise labels increase indulgent food portion size choice. Food Quality and Preference, 83, [103919]. https://doi.org/10.1016/j.foodqual.2020.103919
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Bossel, V., Geyskens, K., & Goukens, C. (2019). Facing a trend of brand logo simplicity: The impact of brand logo design on consumption. Food Quality and Preference, 71, 129-135. [71]. https://doi.org/10.1016/j.foodqual.2018.06.009
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Schumacher, A., Goukens, C., Geyskens, K., & Reimann, M. (2017). “Surprise Me”! How uncertainty labels affect product consumption. Poster session presented at 2017 NeuroPsychoEconomics conference, Antwerp, Belgium.
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Schumacher, A., Goukens, C., Geyskens, K., & Reimann, M. (2017). Surprise Me! How Uncertainty Labels Affect Product Consumption. Poster session presented at Association of Consumer Research conference, San Diego, United States.
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Klesse, A. K., Levav, J., & Goukens, C. (2015). The effect of preference expression modality on self-control. Journal of Consumer Research, 42(4), 535-550. https://doi.org/10.1093/jcr/ucv043
Other publications:
Giesen, J., Geyskens, K., Goukens, C., Havermans, R., Janssen, A. (2016). The fast-food nudge: Choosing salad over fries. Appetite, vol. 101, p. 231
C. Goukens
Professor
Marketing & Supply Chain Management, School of Business and Economics
+31(0)43 3884825
+31(0)43 3883839
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