C. Goukens - Mertens
Publications
Core publications:
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Klesse, A. K., Levav, J., & Goukens, C. (2015). The effect of preference expression modality on self-control. Journal of Consumer Research, 42(4), 535-550. https://doi.org/10.1093/jcr/ucv043
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Giesen, J. C. A. H., Geyskens, K., Goukens, C., & Havermans, R. C. (2013). Changing the default. How to promote healthier food choices. 475-475. Abstract from The 37th Annual Meeting of the British Feeding and Drinking Group, . https://doi.org/10.1016/j.appet.2013.06.026
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Klesse, A. K., Goukens, C., Geyskens, K., & de Ruyter, J. C. (2012). Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies. International Journal of Research in Marketing, 29(4), 355-362. https://doi.org/10.1016/j.ijresmar.2012.06.003
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Belei-Bisping, N. V. T., Geyskens, K., Goukens, C., Ramanathan, S., & Lemmink, J. G. A. M. (2012). The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthy indulgences. Journal of Marketing Research, 49(6), 900-909. https://doi.org/10.1509/jmr.10.0155
Most recent publications:
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van der Heijden, K., Festjens, A., & Goukens, C. (2021). On the bright side: The influence of brightness on overall taste intensity perception. Food Quality and Preference, 88, [104099]. https://doi.org/10.1016/j.foodqual.2020.104099
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Schumacher, A., Goukens, C., & Geyskens, K. (2020). Surprise labels increase indulgent food portion size choice. Food Quality and Preference, 83, [103919]. https://doi.org/10.1016/j.foodqual.2020.103919
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Bossel, V., Geyskens, K., & Goukens, C. (2019). Facing a trend of brand logo simplicity: The impact of brand logo design on consumption. Food Quality and Preference, 71, 129-135. [71]. https://doi.org/10.1016/j.foodqual.2018.06.009
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Schumacher, A., Goukens, C., Geyskens, K., & Reimann, M. (2017). “Surprise Me”! How uncertainty labels affect product consumption. Poster session presented at 2017 NeuroPsychoEconomics conference, Antwerp, Belgium.
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Schumacher, A., Goukens, C., Geyskens, K., & Reimann, M. (2017). Surprise Me! How Uncertainty Labels Affect Product Consumption. Poster session presented at Association of Consumer Research conference, San Diego, United States.
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Klesse, A. K., Levav, J., & Goukens, C. (2015). The effect of preference expression modality on self-control. Journal of Consumer Research, 42(4), 535-550. https://doi.org/10.1093/jcr/ucv043
-
Giesen, J. C. A. H., Geyskens, K., Goukens, C., & Havermans, R. C. (2013). Changing the default. How to promote healthier food choices. 475-475. Abstract from The 37th Annual Meeting of the British Feeding and Drinking Group, . https://doi.org/10.1016/j.appet.2013.06.026
-
Klesse, A. K., Goukens, C., Geyskens, K., & de Ruyter, J. C. (2012). Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies. International Journal of Research in Marketing, 29(4), 355-362. https://doi.org/10.1016/j.ijresmar.2012.06.003
-
Belei-Bisping, N. V. T., Geyskens, K., Goukens, C., Ramanathan, S., & Lemmink, J. G. A. M. (2012). The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthy indulgences. Journal of Marketing Research, 49(6), 900-909. https://doi.org/10.1509/jmr.10.0155
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Pham, M. T., Goukens, C., Lehmann, D., & Stuart, J. A. (2010). Shaping customer satisfaction through self-awareness cues. Journal of Marketing Research, 47(5), 920-932. https://doi.org/10.1509/jmkr.47.5.920
Other publications:
Giesen, J., Geyskens, K., Goukens, C., Havermans, R., Janssen, A. (2016). The fast-food nudge: Choosing salad over fries. Appetite, vol. 101, p. 231
C. Goukens - Mertens
Professor
Marketing & Supply Chain Management, School of Business and Economics
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