Strategic Marketing

Building customer relationships to create value
Strategic Marketing is an innovative blend of theory and practice. You will address core marketing subjects, including international marketing, brand management and new product development; but you will do this from the perspective of value creation and relationship building. This is because developing a product or service and bringing it to market is often no longer enough to guarantee business success. To reach customers, companies need to be proactive, which essentially means creating and delivering value to customers and managing customer relationships.

Market research
The practical side of the track means you will learn how to conduct thorough market research. This is essential if a company is considering developing or launching a new product. Using real-life problems from our partner companies, you will also learn to apply what you have learned. You will graduate with the skills needed for a successful career in the fast-paced world of strategic marketing.

Strategic Marketing is available as a 1-year, full-time programme or a 2-year, part-time programme. Courses are taught entirely in English. Graduates will receive a master's degree in International Business with a specialisation in Strategic Marketing.