The research program of the Department of Marketing and Supply Chain Management is inspired by practical problems in the field. Our department members are particularly interested in the following domains:
Food and Health. Food and Health. Research in this theme looks at consumers' reactions to product package labels (e.g., lowfat, organic and health claims). Other research focuses on how consumers try to limit their consumption (dieting), how to optimize shop assortments, and how to manage customer expectations.
Services. Research in this theme focused on enduring customer relationships (e.g., optimizing CRM systems). In addition, we look at post-termination stages of relationships (‘what happens after a relationship has ended?’), and service recovery.
Networks and Innovation. Research in this theme examines value creation for innovation (with suppliers, customers, or experts), information flow in supply chains, and outsourcing strategies (e.g., make-or-buy decisions). Research in this theme examines value creation for innovation (with suppliers, customers, or experts), information flow in supply chains, and outsourcing strategies (e.g., make-or-buy decisions).
Modeling. Marketing models can be developed in order to assess the sales effectiveness or financial return of marketing instruments and strategy.
Marketing-Finance. The Marketing-Finance Research Lab (MFRL) comprises a growing group of researchers and educators in both marketing and finance who share and combine their scholarship and expertise to provide interdisciplinary research, education, and engagement with business. Read more.
For a list of forthcoming publications, see Research News.
For a list of upcoming seminars ("MSCM"), see METEOR seminar announcements.
Interested in doing a PhD? We're continously looking for candidates.