Marketing-Finance
Identifying marketing actions that drive financial performance
Finance often focuses on the ‘technical’ pre-conditions for the success of an organisation or financial product and ignores the ‘target’ from a marketing perspective, which focuses on stakeholder needs. By bringing the finance and marketing approaches together, this unique track shows how you can create an environment in which both financial performance and customer value can be integrated.
Outstanding resources
As a student following the Marketing-Finance track, you will benefit from the outstanding academic and teaching resources available at two of Maastricht University’s departments. Through a dynamic mix of theoretical courses and empirical projects, you will explore areas including financial decision-making, product development, relationship marketing and shareholder value.
You will also follow a practical skills training course, and the option to do an internship gives you the possibility of applying the theory you have learned and gaining valuable work experience.
Marketing-Finance is a 1-year, full-time programme and is taught entirely in English. Graduates will a master's degree in International Business with a specialisation in Marketing-Finance.
