Student profile
You should be interested in learning about a broad range of international business issues and how these can be strategically integrated in the decision-making process. Strategy and innovation both require the ability to look beyond the obvious, easy answers. In fact, you will be challenged to come up with creative solutions and new approaches to old problems. It is companies that do this that are able to gain a competitive advantage.
You will be particularly well suited to Strategy and Innovation if you have a bachelor’s degree in business or a business-related subject, as this track will deepen your existing knowledge. However this is not essential and past students have come from a variety of backgrounds including health sciences, engineering and European studies.
Are you an analytical thinker looking to work in an international environment where change and innovation are crucial? Are you curious about how companies are affected by globalisation? Are you eager to analyse how organisations can gain a competitive advantage in ambiguous, dynamic environments? Do you want to find out how innovation can impact future business sustainability? Then Strategy and Innovation is the right choice for you.
