Programme information
In a rapidly changing business environment, an organisation’s strategy and ability to innovate are essential for its future viability and competitiveness. This challenging track, which combines an analytical understanding of the strategic decisions facing today’s companies and the importance of innovation with the practical application of your knowledge through group work and case studies, will prepare you for leading positions in international business.
What will you learn?
This track covers a broad range of topics crucial to a deep understanding of the strategic and innovation decisions international businesses need to make. At the strategic level, you will learn how to conduct a competitive analysis of a company’s market environment, study the advantages of mergers and acquisitions and consider areas such as marketing, logistics and investment. At an innovative level, you will look at the process of innovation and entrepreneurial ventures. You will learn to think critically and creatively about strategic business problems and be able to see them in context within the wider organisation. You will learn to do this without getting lost in the details.
At the end of the track, you will be able to:
• maintain a ‘big-picture’ overview of a company and its capabilities
• understand how the international business environment works
• recognise the importance of innovation for staying ahead
• work in a team and communicate in a multi-cultural environment
A theoretical foundation for a successful career >>