Student profile
You should have a genuine interest in learning about marketing, as this is a challenging, comprehensive track. One of the key aspects of a successful strategic marketer is the ability to look at old problems in a new way. This means that you should have a flexible attitude and not be afraid to try new approaches. Marketing is also about building relationships with customers and reaching them on an emotional level. So you should have strong interpersonal skills and enjoy working in a team.
You should ideally have previous experience of statistics and/or psychology, but this is desirable rather than essential.
Are you an analytical thinker with a desire to succeed in the world of international marketing? Do you know what role marketing plays in international business? Have you ever wondered why customer relationships are so important to business success? Do you want to find out how marketing can be utilised to create the most value? Strategic Marketing will answer these questions and many more.
A challenging track of a high academic standard >>