Programme information
Consumers have an ever greater amount of choice. This means that marketing needs to be increasingly strategic in order to capture and retain consumer attention and loyalty. The Strategic Marketing track explores a range of marketing components, such as brand management, product development and international marketing. These are all studied from the perspective of how they create value for customers and help build relationships with them. These are essential if companies are to remain competitive.
What will you learn?
This track combines both theoretical and practical learning. This will give you a solid grounding in the fundamentals of marketing, before moving on to applying what you have learned in a strategic manner. You will explore important aspects of international marketing such as brand recognition and management as well as the psychology and emotional sides of marketing. In other words, you will learn how to build relationships with your clients, so that you can involve them emotionally in your brand or product.
At the end of the track, you will be able to:
• see marketing problems in context and propose alternative solutions to them
• build and maintain strong customer relationships
• conduct thorough market research that gets you the answers you need
• manage international teams and marketing strategies
A challenging track of a high academic standard >>