Student profile
You should be interested in an interdisciplinary track. Marketing-Finance brings together both the quantitative aspects of finance and the emotional and psychological aspects of marketing. You should therefore be interested in bridging the gap between these two disciplines and applying the benefits of this unique combination in an international business environment.
Some prior knowledge of marketing and/or finance, such as a major or minor in your bachelor's studies, is strongly recommended. You're advised to read certain literature in preparation for this track. The reading list is as follows:
| Discipline | Literature |
|---|---|
| Finance | Berk and DeMarzo: Corporate Finance, any edition (very basic) |
| Ross, Westerfield and Jaffe, Corporate Finance, any edition (basic) | |
| Copeland, Weston, and Shastri, Financial Theory and Corporate Policy, any edition (advanced) | |
| Marketing | Solomon, Marshall, and Stuart, Marketing, any edition (basic) |
| Statistics | Hair et al., Multivariate Statistics, any edition (basic-advanced) |
Are you a critical thinker who is prepared for a challenging learning experience? Are you interested in how organisations create value for their stakeholders? Do you want to know the secret to launching a successful financial product? Are you intrigued by why people make certain financial decisions? This unique track will help you find answers.
A winning combination >>